Critics are urging shoppers to stop spending money at the many retailers that carry her namesake brand, including Amazon, Nordstrom, Lord & Taylor, Bloomingdale’s, Macy’s, Dillard’s, Marshalls, and Neiman Marcus.
The anti-Ivanka Trump movement was launched in mid-October by brand strategist Shannon Coulter.
It gained steam even more when a woman describing herself as a lifelong Nordstrom customer posted an open letter to the department store demanding that it stop selling items from Trump’s $100 million clothing and accessories line.
“The hate speech directed at African Americans, Latinos, Jews, Muslims, LGBT people, and women by the Trump campaign is unacceptable and does not seem to represent Nordstrom’s values,” she wrote, according to a copy of the letter that she posted on Twitter. “Yet Ms. Trump continues to defend it, and Nordstrom continues to defend her.”
The letter’s author, whose Twitter handle is @shewhovotes, asked her followers to share the letter if they agree. She tagged the tweet with the hashtag #GrabYourWallet, which has become a rallying cry on social media to boycott Trump’s brand.
Some celebrities have shown support for the boycott, including “Ben & Jerry’s cofounder Ben Cohen, writer Joyce Carol Oates, Valerie Bertinelli, Lucy Lawless, and Oscar nominee Don Cheadle,” according to The Wrap.
Last week www.shoes.com announced on Twitter that it was removing Ivanka Trump shoes from its inventory. While the Canadian company valued at $320M isn’t as big as competitors like Zappos — which continues to sell Trump lines — this was the first time a retailer responded to the Grab Your Wallet movement by actually dropping Trump products.
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